MediaCart -- Coming to a Supermarket Near You

Yes, it's coming soon. An "intelligent" shopping cart that will make life easier for you by helping to guide you though the store. It will also suggest and display Ads for products that you may wish to purchase.

The MediaCart is currently being tested in a mock grocery store test lab in Frisco, Texas. The cart works off of RFID technology embedded in the store shelves. The cart features a video screen that will display Ads based on your location in the store.

Of course, this new innovation is meant to improve and expedite the shopping experience. In fact, 87% of the of the 150 test shoppers said they would prefer shopping at a MediaCart equipped store.

The end result is that this device

"...will give you(marketers) second-by-second data on shopping habits, dwell times, what aisles shoppers go down."

The TXCN report I saw on the MediaCart said that it would even be able to keep a running total on items in your cart. So, this device knows what goes into it too.

If you couple MediaCart with new RFID equipped national ID cards, then the supermarket will know who you are, how long you spend in the isle, and what you put into your cart all in real time. That is before you even present your debit card to pay for your items!

Read the article at Advertising Age.
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